a little brand. a lot going on.

simple
clothes.forcomplicatedpeople.

For the overthinkers. The quiet ones.
The people doing their best.
We made you a shirt.

this is Twig.he’s glad you’re here.
this is just his face.

head of everything, probably.

Newfoundland roots.scroll. he’ll still be here.

01 / something to sayTwig’s wearing this one.

THE FIRST
RELEASE. White We Bow to No One T-shirt with the red maple leaf and black Jean Chrétien portrait.

digital mockups. real feelings.

the latest from honest-tee

we bow
to no one.

Some things are worth saying.
This one’s worth wearing.

A statement in red, black, and unapologetically Canadian. Our Jean Chrétien tee, created in Newfoundland.

white cottonclassic unisex fitprinted to order

Sizes, current price, and delivery details are on Etsy.

normally, we’re a little quieter.

02 / the human bit. sort of.ONE VERY COMMITTED LITTLE GUY.

employee of the
entire company.001

Twig.design. modelling. marketing.
still figuring out the rest.

very pleased to have a job.

This is Twig. He models the shirts, runs marketing, and takes his job very seriously.

He’s a little out of his depth. He shows up anyway. We think there’s something in that.

honest-tee is for people like him.
And maybe a little like you.

03 / a message from marketing

he gave us everything.

Meet the entire honest-tee marketing department. No stunt double. Just Twig, a shirt, and a deeply unnecessary amount of effort.

“the product video” 18.5 seconds of commitment.

you don’t have to have it all together.

Simple clothes. Complicated people.
A little brand from Newfoundland.